Browsing All posts tagged under »affluent Boomers«

HEBBS: You Know Who You Are

March 31, 2012

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Be warned that there’s a new acronym on the street: HEBBS. This is not to be confused with Donald Hebbs (a Canadian psychologist), Bobby Hebbs (singer and songwriter of the hit song “Sunny”) or Hebb’s Auto Service in Halifax, NS. HEBBS, High-Earning Baby Boomers, are defined as Baby Boomers who live in households that have […]