Browsing All posts tagged under »advertising«

The New 90-Year-Old Face of Internet Dating

March 5, 2018


Life in the Boomer Lane firmly believes that there are two things that never age out, no matter how old we are. One is the dislike of going to the dentist.  The other is the hunt for love. JDate, the largest internet dating company aimed at Jewish singles, has, like other online singles websites, gone […]

The Silliest Commercial: The Laughing Cow/La Vache Qui Rit, A Guest Post by Johanna van Zanten

February 27, 2015


  Johanna is “a late bloomer who started writing my first short story when I turned sixty. As a newly single woman, with a lot of time on my hands and a wish to write a book, I got the hint and just started writing realizing, if not now, when?   I continued writing short […]

Selling to the Grays

July 8, 2014


Let’s count the number of times it has been brought to our (“our” meaning boomers and olders) attention that we are being shut out of popular advertising. Or let’s not. It’s a lot of times. That’s all you have to know. AARP Magazine has done it again, in an article titled “Who’s Afraid of A […]

How to Sell to Boomer Women

June 8, 2012


According to eMarketer, “Boomers spend more time and money online than any other demographic. It is estimated that 78.2% of this cohort, or nearly 60 million adults, is online. Even as their numbers decline, that penetration rate (their words, not the words of this writer) will remain high through 2015. And they control more than […]

My Life in A Bag

June 27, 2011


I’m leaving for London tomorrow.  I’ll be there for a month (My daughter will be giving birth to her second child), and so I’ve been packing my one-allowable-but-not-more-than-50-lbs-in-weight suitcase with baby clothes that have been stored at my house, gifts, items my daughter and son-in-law can’t get in the largest city in the European Union, and […]