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Musings of a former hula hoop champion
Browsing All Posts filed under »advertising«
Selling to the Grays
July 8, 2014
Let’s count the number of times it has been brought to our (“our” meaning boomers and olders) attention that we are being shut out of popular advertising. Or let’s not. It’s a lot of times. That’s all you have to know. AARP Magazine has done it again, in an article titled “Who’s Afraid of A […]
Let’s Talk Boobs
July 11, 2012
Actually, let’s talk bras, even though they aren’t much fun to talk about. When we start wearing them, they are usually too big and they feel like alien beings have attached themselves to us. Our first heavy make out sessions can involve young men who have seemed up until that point perfectly normal, with all […]
How to Sell to Boomer Women
June 8, 2012
According to eMarketer, “Boomers spend more time and money online than any other demographic. It is estimated that 78.2% of this cohort, or nearly 60 million adults, is online. Even as their numbers decline, that penetration rate (their words, not the words of this writer) will remain high through 2015. And they control more than […]
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April 14, 2016
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