Browsing All Posts filed under »advertising«

My Life in Junk Mail

April 14, 2016

26

The US Postal Service, for the first time in over 100 years, has lowered the price of a first class stamp. Before you rush out and send greeting cards to all the people whose birthdays you have forgotten about for the last 10 years, be aware that most of them have already stopped talking to […]

Selling to the Grays

July 8, 2014

27

Let’s count the number of times it has been brought to our (“our” meaning boomers and olders) attention that we are being shut out of popular advertising. Or let’s not. It’s a lot of times. That’s all you have to know. AARP Magazine has done it again, in an article titled “Who’s Afraid of A […]

Let’s Talk Boobs

July 11, 2012

67

Actually, let’s talk bras, even though they aren’t much fun to talk about. When we start wearing them, they are usually too big and they feel like alien beings have attached themselves to us.  Our first heavy make out sessions can involve young men who have seemed up until that point perfectly normal, with all […]

How to Sell to Boomer Women

June 8, 2012

43

According to eMarketer, “Boomers spend more time and money online than any other demographic. It is estimated that 78.2% of this cohort, or nearly 60 million adults, is online. Even as their numbers decline, that penetration rate (their words, not the words of this writer) will remain high through 2015. And they control more than […]