Saving the Planet, Episode One

Back in 1953, the Cut and Shoot, Texas Travelling Circus broke all records for the number of clowns (46) stuffed into a clown car. That record has been shatterd in the last couple days by the number of executive orders now stuffed into our collective brains by the Now and Forever First Ever True Leader of the U S of T (name change pending).

But we are not gathered to discuss such trivial pursuits. Instead, Life in the Boomer Lane will now make good on a promise she made to Loyal Readers recently, that of letting Readers know about things that can make a real difference to the planet that cost nothing, involve virtually no effort and make one feel truly swell about oneslf (or something like that).

She startes with One 5C. It’s is a different kind of Let’s-Save-the-Planet type thing. It is run by some folks who, in addition to believing that we are all living on a huge oblate spheroid that is about to implode at any given moment, believe that we should spend our last few of those moments looking environmental disaster square in the face.

Joe Brown, the founder and publisher, was an exec at Hearst Magazines, publishers of the country’s biggest auto publications. He was also a veteran science and tech journalist. He had his epiphany back in 2011 when he read the UN’s 5th Climate Assessment Report, and, in his own words, “realized that doing my job wasn’t helping the problem. Shortly after coming home, I left that gig and started One5C.”

Corinne Iozzio, editor-in-chief, ran a publication that was going “ecommerce bananas, and all I could think was ‘I’m done selling people shit thay don’t need.'”

Life in the Boomer Lane has no idea how she found these people, but she did. She was convinced that she made the right choice when the first line of her first newsletter said, “You are going to change the world.” This got her attention. Anyone who knows LBL knows that she is prone to speak in superlatives and in utterances that are ringed by neon lights. She is also fond of saying things like “Every single person must stop whatever they are doing and read this book immediately.” Another is “This should be required reading/viewing for every human at birth.” When Now Husband makes her angry, she tells him that he is ruining her life. If she can’t climb to the mountain top because of a parlyzing fear of heights, she will do so in her reactions to what life places in front of her.

She awaits each issue of One5C, knowing there will be something of value. She has aleady changed the choices of various products she buys, or at least was inspired to do research about her original choices.

“But hold your horses!” some of you are saying. “The Precious Leader has outlawed climate change!” We no longer have to worry about anything!” If you are one of those folks, LBL is here to tell you that you should find another blog to follow immediately, if not sooner. LBL will continue to believe in the perils of climate change, the benefits of equal opportunity for all humans, and will contine to advocate for high standards in ice cream production.

So go forth and multiply, or at least check out the website. It’s worth it. And, if you continue to accept cheap ice cream, don’t say LBL didn’t warn you.